Restrooms advertisements / advertisements in toilets cabins and washrooms has massive potential market. It is basically untapped market due to lack of initiative of people. It is feasible idea and even the advertising cost is less than print and TV media. The average person spends 1-4 minutes in restrooms /toilets where the potential customers has undivided attention unlike other media radio, television or magazines etc and also in restrooms ads aren't able to change the channel or station or flip to another page.)
This is a great opportunity to engage customers.
Ads in restrooms/toilets have 40% strong impression from other media. Part of the reason for strong impression is that customers have few distraction for standing in line for public restrooms .( as per study conducted by Rice university)
products which can be advertised on restrooms
Eg:Hygiene related products ( best suited products )
Procter & Gamble Co.'s Charmin, the nation's No. 1 toilet paper brand, has debuted its first mobile advertising sponsorship, working with global bathroom directory Sit Or Squat Inc. on its Web site and mobile applications.
Restrooms advertisements will be also be a new mode of advertisements for advertising agency.